Pregnancy diet and nutrition

Two-thirds of pregnant women are confused by dietary guidelines, with a quarter at risk of eating more food than is considered healthy1. Eating for 2 doesn’t mean eating twice as much; it means eating a healthy pregnancy diet rich in nutrients that support your baby’s development, and ensure the best start in life.

How much should you eat each day?

The daily recommended calorie intake for pregnant women is around 2,000 calories2. It’s only in your third trimester that you need to eat around 200 calories more each day – that’s around the same as two slices of wholemeal toast with butter.

Get the full recipe cookbook

Download our pregnancy recipe cookbook to have every recipe in one easy place.

A club for parents

A club for parents

  • Expert health tips – such as workouts and recipes developed by experts.

  • Practical tools – such as the due date calculator, and others, to help you make the best of parenthood.

  • Week by week advice – Discover the science behind your baby’s development in the first months of their life.
mom and baby

Need some help?

You can get quick answers to common questions in our FAQs.

Alternatively, if you need help with general pregnancy or baby advice, or maybe on using or ordering our products - our expert team are always on hand to talk about feeding your baby. 

 

  1. Aptaclub survey. June 2018. 1,500 people (1,118 of whom are currently pregnant or have been pregnant).
  2. NHS. Do I have to eat for two when pregnant? [Online.] 2017. Available at: https://www.nhs.uk/start4life/pregnancy/healthy-eating-pregnancy#food-two [Accessed 7 July 2020].
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