Bonding and development

Tummy time

Spending time on their front will help your baby to develop strong core, back and neck muscles. Get tips on making tummy time fun from Aptaclub.

Getting to know your baby

Read our guide on getting to know your newborn in the first few hours and days, including bonding, feeding, appearance and first checks.

Baby play: Having fun with your newborn

In the beginning, the only toy your newborn needs is you. Read about how play can build your bond, and their communication skills, with Aptaclub.

Health and Wellbeing

Months

Baby tools

A club for parents

Expert health tips – such as workouts and recipes developed by experts.
Practical tools – such as the baby symptom checker to help you care for your baby.
Week by week advice – Discover the science behind your baby's development each week.

Join Aptaclub

Need some help?

You can get quick answers to common questions in our FAQs.

Alternatively, if you need help with general pregnancy or baby advice, or maybe on using or ordering our products - our expert team are always on hand to talk about feeding your baby.