Baby Advice & Support

Being a new parent can be hard work at the best of times.

Whether you’re getting to grips with breastfeeding your newborn , struggling with colic or sleep – we’re here to support you and make sure parenting as smooth-running as possible.

Why do babies cry?

Until they learn to talk, crying is your baby’s way of communicating. We’ll help you to translate their tears and understand how to soothe them.

How much and how often

A guide to quantity and frequency of feeds.

Reflux in babies

A guidance to help you understand and manage baby reflux.

Constipation in babies

Find what causes constipation in babies and how to relieve it.

Crying

Why your baby is crying and what to do if your baby won't stop crying?

Explore your baby's development by month

Click on your baby's age below to learn more about this stage.

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2
3
4
5
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7-9
10-12

Your Baby Toolkit

Baby topics

Feeding

Feeding issues

Bonding and development

Breastfeeding your baby

Health and Wellbeing

A club for parents

Expert health tips – such as workouts and recipes developed by experts.
Practical tools – such as the baby symptom checker to help you care for your baby.
Week by week advice – Discover the science behind your baby's development each week.

Join Aptaclub

Need some help?

You can get quick answers to common questions in our FAQs.

Alternatively, if you need help with general pregnancy or baby advice, or maybe on using or ordering our products - our expert team are always on hand to talk about feeding your baby.

Important notice

Breastfeeding is best. Follow-on milk should only be used as part of a mixed diet from 6 months. Talk to your healthcare professional.